Calvin Cordozar Broadus Jr. — universally known as Snoop Dogg — is an American rapper, media personality, actor and entrepreneur whose laid-back voice and larger-than-life persona helped define the West Coast hip-hop era. Despite decades in the spotlight and interests across music, television, and business, Snoop continues to anchor his personal life in Southern California — he’s been based in a gated residence in Diamond Bar, California since 1998.
| Category | Details |
| Full Name | Calvin Cordozar Broadus Jr. |
| Stage Name | Snoop Dogg (also known as Snoop Lion, DJ Snoopadelic) |
| Date of Birth | October 20, 1971 |
| Age (as of 2025) | 54 years old |
| Birthplace | Long Beach, California, USA |
| Current Residence | Diamond Bar, California, USA |
| Nationality | American |
| Profession | Rapper, Singer, Songwriter, Producer, Actor, Entrepreneur, Media Personality |
| Years Active | 1992 – Present |
| Genres | Hip Hop, G-Funk, R&B, Reggae |
| Record Labels | Death Row Records, No Limit Records, Priority, Doggy Style, Def Jam |
| Estimated Net Worth (2025) | $160 Million |
| Spouse | Shante Monique Broadus (m. 1997) |
| Children | 4 |
| Notable Ventures | Death Row Records (Owner), Leafs By Snoop (Cannabis Brand), Casa Verde Capital (Venture Firm), Snoopify App, Doggyland |
| Awards | BET Award, MTV Award, American Music Award, Billboard Music Award, Primetime Emmy Award |
| Famous Collaborations | Dr. Dre, Pharrell Williams, Eminem, Wiz Khalifa, Martha Stewart |
| Known For | Smooth West Coast rap style, entrepreneurship, cultural influence, and charismatic personality |
What is Snoop Dogg’s net worth in 2025?
As of 2025, Snoop Dogg’s net worth is estimated at $160 million, according to multiple outlets including Celebrity Net Worth and NewsNation. His fortune comes from a mix of music royalties, brand endorsements, business ventures, TV roles, and his ownership of the iconic Death Row Records.
Even after more than 30 years in the public eye, Snoop’s income continues to grow thanks to smart investments, viral marketing collaborations, and a timeless connection with fans of all ages.
What is Snoop Dogg’s net worth?
Snoop Dogg’s net worth of $160 million places him among the richest hip-hop legends alive, standing alongside peers like Ice Cube and 50 Cent. He reportedly earns between $8 million and $17 million annually, depending on his touring schedule, endorsements, and media appearances.
His diversified empire spans everything from music publishing and cannabis to tech startups, television, wine, and fashion — proof that longevity in entertainment comes from creativity and business acumen.
How did Snoop Dogg become famous?
Snoop Dogg’s rise to fame began in Long Beach, California, in the early 1990s. His laid-back delivery caught the attention of Dr. Dre, who featured him on the legendary 1992 album The Chronic. The collaboration made Snoop an instant star.
His debut album, “Doggystyle” (1993), became the first debut album to enter the Billboard 200 at No. 1, selling over one million copies in its first week. Tracks like Gin and Juice and What’s My Name? cemented his smooth, West Coast sound — a style that would define an era of hip-hop.
How much does Snoop Dogg charge for a feature?
Snoop Dogg’s features are highly sought after in the industry. He has publicly stated that he charges $250,000 for a 16-bar verse, plus an additional $250,000 if he appears in the music video. That’s half a million dollars for one collaboration — a testament to his enduring influence and demand.
How much did Snoop Dogg pay for Death Row?
In 2022, Snoop Dogg made headlines when he purchased Death Row Records, the same label that launched his career. The deal was reportedly worth around $50 million.
He later secured the entire recordings catalog, giving him ownership of his early work and that of other legendary artists. This move wasn’t just nostalgic — it was a brilliant business decision, positioning Snoop as both a music owner and brand curator.
What are Snoop Dogg’s business ventures?
Snoop Dogg’s entrepreneurial portfolio is as diverse as his personality:
- Casa Verde Capital: A $300 million venture capital firm co-founded by Snoop that invests in cannabis startups like Eaze, Dutchie, and Merry Jane.
- Leafs by Snoop: His personal cannabis brand, one of the first celebrity lines in the legal marijuana market.
- 19 Crimes Wine: Partnered with the Australian brand for Cali Red and Cali Rosé, which became the #1 wine innovations of 2020 and 2021.
- Still G.I.N.: His new gin brand with Dr. Dre, celebrating their iconic track Gin and Juice.
- Solo Stove Partnership: A viral marketing campaign in 2023 where Snoop announced he was “giving up smoke” — to promote smokeless fire pits.
- Snoopify App: A photo-editing app that made tens of thousands in its first week.
- Real Estate: Multiple homes across California and Georgia, plus a 20,000 sq. ft. music complex in Inglewood.
How much did Snoop Dogg make from the Super Bowl?
Snoop Dogg’s 2022 Super Bowl LVI halftime performance with Dr. Dre, Eminem, and Mary J. Blige was a cultural milestone — but not a financial one. Like most halftime performers, Snoop wasn’t paid for the show itself. The NFL covers expenses but views the performance as massive global exposure.
That exposure paid off indirectly: his streaming numbers surged over 500% following the show, boosting royalties and visibility across all platforms.
How much did Snoop Dogg get paid for Doggyland?
Snoop Dogg co-created and voices Bow Wizzle in the children’s animated YouTube series Doggyland (2022–present). While his exact salary isn’t public, industry estimates suggest he earns around $1 million annually from the series through YouTube ad revenue, licensing deals, and streaming royalties. The show also enhances his brand’s family-friendly reach.
How much did Snoop Dogg get paid for WrestleMania?
At WrestleMania 39 (2023), Snoop made a surprise appearance, stepping into the ring after an injury forced him to improvise a match. While WWE doesn’t disclose celebrity payouts, insiders estimate Snoop earned around $100,000–$150,000, plus promotional bonuses for his viral participation.
How much did Snoop Dogg get paid for the Skechers commercial?
Snoop Dogg’s 2023 Skechers Super Bowl commercial, co-starring Martha Stewart, became one of the most talked-about ads of the year.
He reportedly earned $2–3 million for the campaign, which helped drive Skechers’ sales to over $2 billion that year. His follow-up sneaker line, Skechers x Snoop Dogg, also became a hit.
How much did Snoop Dogg get paid for Dog Gone Trouble?
In Netflix’s animated film Dog Gone Trouble (2021), Snoop voiced the character Snoop. Voice actors of his caliber typically earn between $250,000 and $500,000 for such roles, with potential bonuses tied to streaming performance.
How much did Snoop Dogg get paid for Turbo?
Snoop voiced “Smoove Move” in DreamWorks’ animated hit Turbo (2013). As part of an ensemble cast including Ryan Reynolds and Samuel L. Jackson reportedly earned around $500,000 for his role, plus residuals from sequels and Netflix spinoffs.
Conclusion
From Long Beach to the global stage, Snoop Dogg’s $160 million empire is built on authenticity, humor, and smart diversification. Whether he’s rapping, mentoring young artists, voicing animated dogs, or outsmarting the internet with viral marketing stunts, Snoop continues to prove that longevity in entertainment comes from staying true — and staying ahead.
